Cookie & Tracker Policy

1. Governance & Definitions

Trackers are technologies—such as cookies, unique identifiers, web beacons, and embedded scripts—that allow us to store or access information on your device.

• First-Party Trackers: Managed directly by SocialTrait.
  
• Third-Party Trackers: Enabled by partners (e.g., Google, Microsoft) to provide specific infrastructure services.
  

2. Classification of Trackers

A. Essential & Technical (Always Active)

These are strictly necessary for the secure operation and performance distribution of our platform.

• Provider: Cloudflare (Traffic optimization and security)
  
• Purpose: Filters malicious traffic and ensures high-speed delivery of assets.
  
• Trackers: _cfuvid (Indefinite), cf_clearance (30 minutes).
  

B. Experience & Visualization

Technologies used to deliver high-fidelity content and interface interactions.

• Provider: Google Fonts (Typography visualization)
  
• Purpose: Ensures consistent rendering of our professional interface across all devices.
  
• Personal Data: Usage Data.

C. Measurement & Analytics

Used to quantify user interaction and improve our simulation engine's front-end experience.

• Provider: Google Analytics 4
  
• Purpose: Aggregates session statistics and user behavior. We utilize "IP Anonymization" where addresses are discarded before logging.
  
• Duration: _ga (2 years), _ga_* (2 years).
  

D. Marketing & CRM Engagement

Used to measure the performance of our outreach and coordinate demo scheduling for enterprise leads.

• Provider: Microsoft Advertising
  
• Purpose: Performance tracking of strategic ad campaigns.
  
• Duration: MUID (2 years), _uetmsclkid (3 months), _uetsid (1 day), _uetvid (2 years).
  
• Provider: Calendly Widget
  
• Purpose: Facilitates the "Book a Demo" workflow for strategic briefings.
  

3. Strategic Data Separation (The AI Guarantee)

Important Note for Enterprise Partners: None of the "Marketing" or "Analytics" trackers listed here have access to the SocialTrait Behavioral Simulation Engine. Your proprietary narratives, brand assets, and simulation results are stored in a siloed, encrypted environment (MongoDB Atlas) that is entirely free of third-party advertising trackers.

4. Managing Your Preferences

You have full autonomy over non-essential trackers:

• Consent Panel: You can update your preferences at any time via the Privacy/Cookie panel on our website.
  
• Browser Controls: You may block or clear cookies via your browser settings (Chrome, Safari, Edge, etc.).
  
• Opt-Out Tools: For third-party marketing, you may use industry standard opt-out tools:
  

5. Owner & Data Controller

SocialTrait Inc. 5214F Diamond Heights Blvd #3110 San Francisco, California 94131, United States. Governance Contact: info@SocialTrait.com