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Validation

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Run a live simulation

1,003,410

Human Agents

Run the future, first.

Socialtrait models your real customers, so you see how they'll react before you launch.

1,003,410

Modeled Agents

1,003,410

Human Agents

Run the future, first.

Socialtrait models your real customers, so you see how they'll react before you launch.

1,003,410

Modeled Agents

1,003,410

Human Agents

Run the future, first.

Socialtrait models your real customers, so you see how they'll react before you launch.

1,003,410

Modeled Agents

LIVE SIMULATION

See it run

Pick an audience. Ask one question. Watch it answer.

Run a Live Simulation

Validation

How do you know it’s right?

Every prediction is measured against what people actually did, not a benchmark we designed. 90% alignment with real outcomes, and 86% correlation with established ground-truth datasets. Proprietary models built on real data and real behaviour, with humans in the loop on the decisions that carry real risk. Not a prompt on top of an LLM.

See how it works

Agentic CX Simulation

Simulate customer journeys with AI agents modeled on your audience to see how experiences perform before launch.

Attention Heatmaps

Drop a campaign into a simulated network and watch opinion move. Useful when the risk isn't whether people like it but whether one segment reacts loudly.

Focus Groups

Explore a topic with a simulated audience and uncover the reasoning behind each response.

Surveys

Ask a focused question at scale. Compare responses across segments and see the pattern behind the choice.

Creative Alignment & Optimisation

Compare creative against your audience to identify the strongest direction and refine it before launch.

Agentic CX Simulation

Simulate customer journeys with AI agents modeled on your audience to see how experiences perform before launch.

Attention Heatmaps

Drop a campaign into a simulated network and watch opinion move. Useful when the risk isn't whether people like it but whether one segment reacts loudly.

Focus Groups

Explore a topic with a simulated audience and uncover the reasoning behind each response.

Surveys

Ask a focused question at scale. Compare responses across segments and see the pattern behind the choice.

Creative Alignment & Optimisation

Compare creative against your audience to identify the strongest direction and refine it before launch.

Agentic CX Simulation

Simulate customer journeys with AI agents modeled on your audience to see how experiences perform before launch.

Attention Heatmaps

Drop a campaign into a simulated network and watch opinion move. Useful when the risk isn't whether people like it but whether one segment reacts loudly.

Focus Groups

Explore a topic with a simulated audience and uncover the reasoning behind each response.

Surveys

Ask a focused question at scale. Compare responses across segments and see the pattern behind the choice.

Creative Alignment & Optimisation

Compare creative against your audience to identify the strongest direction and refine it before launch.

Method

time to answer

what it's measured against

who owns it

Focus groups and panels

4 to 6 weeks

Stated preference, 8 to 12 people

Agency

Prompting a general LLM

Seconds

Nothing

You

Building it internally

Months

Whatever you build to validate it

Your team, permanently

Socialtrait

Days

Observed outcomes,

90% alignment

Us, under SOC 2 and ISO 27001.

Comparison

The honest version of your buy decision.

Four ways to answer the same question. Only one runs against a model of your actual customers.

socialtrait

Recognition

  • SXSW Pitch 2026 top five

    Finalist, top five in Intelligent Systems, Robotics and Multisensory Technology.

  • IIEX Europe 2026

    Finalist, Insight Innovation Competition, Amsterdam.

  • HumanX Amsterdam 2026

    Pitching September 2026

  • KPMG 2025 Top 10 Tech Innovator finalist

    Finalist, KPMG Private Enterprise Tech Innovator in the US, 2025.

Audience modeling

Your audience, modeled from your data.

Your audience, modeled from your data.

Built from your first-party data. 150+ attributes per agents, segmented by behavior, market, and decision triggers. Built once, queried for every study after.

1m+

Modeled Agents

150+

Attributes per Agent

90%

Alignment - Real World Outcomes

100x

Faster Insights

1m+

Modeled Agents

150+

Attributes per Agent

90%

Alignment - Real World Outcomes

100x

Faster Insights

Product

Test anything before it ships.

Test anything before it ships.

Ads and creative

Rank creative by how it'll perform before you spend. See where attention lands and what gets skipped.

Products and packaging

Compare design options across launches, private label, and category refreshes.

Product pages and listings

Test hero images and thumbnails against the audience that has to click them.

Reactions and opinion

Drop a campaign into a social simulation and watch opinion spread before launch.

Infrastructure

Built to survive a security review.

SOC 2 Type II and ISO 27001 certified, ISO 42001 in progress.
In production inside Fortune 500 environments since 2023, through their security reviews rather than around them. Deployment, data isolation, and integration details are ready for your team.

“The platform enriches our understanding of consumer input by offering deep context and powerful analytics. With Socialtrait, Marketing teams can now deliver even more rich, on-demand actionable insights. It’s an essential tool for staying ahead in today’s market."

Jillian Tirath

VP of StrategyInsights & Analytics (Formerly Nike, Coca-Cola)

“Socialtrait delivered fast, accurate, and actionable insights. Their psychographic profiling provided unique perspectives that aligned closely with traditional research methods. The team's flexibility and focus on actionable insights made the collaboration seamless.”

Fran W. Guzman

‍Insights & Strategy Pilot44

“Socialtrait's AI communities are a game changer. With traditional focus groups, having an interactive discussion with 100+ people would be impossible. Socialtrait allows me to create AI communities that provide realistic comments and suggestions on every aspect of my campaign.”

Gareth Lofthouse

Research and Thought Leadership Consultant Former Co-founder of Financial Times Longitude

Frequently asked questions

The questions buyers ask.

The questions buyers ask.