Socialtrait - Replacing guesswork with mathematical certainty.
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It started with a misunderstanding
A few years ago, our CTO posted a comment on Hacker News. It was balanced and thoughtful, yet when he returned, he found a storm of hostility.
People weren’t reacting to his words—they were reacting to their interpretation of them. It was a clear signal: human behavior is not a spreadsheet. It is a complex web of social influence and individual context.
We realized that global brands were still relying on a legacy customer insights platform that flattens this complexity into simple averages. They were measuring what people said, rather than modeling what they would actually do.
Socialtrait was born to bridge that gap. We decided to build a system that models human behavior at scale, creating a risk-free environment for strategic validation.
Our Principles
Non-negotiable values that guide every line of code in our engine.
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Socialtrait Team
Bridging the gap between behavioural science and intelligent systems.
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- CEO & Co-founder
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Enterprise strategist transforming global leadership from reactive intuition to proactive predictive governance.
- Co-founder & COO
Enabling human operations and human connections for global-scale growth in the AI era.
- Co-founder & CTO
The visionary behind the engine, translating human social influence into predictive mathematical code.
- Head AI Engineer
- Head of Growth-UK & EU
- Sales Director-UK
- Vice President | Strategic Growth, Sales Enablement & Operational Excellence
- Strategic Advisor
- Strategic Advisor
The Intelligent Simulation Layer of the Future
By 2030, a behavioral simulation engine will be a mandatory standard for
every enterprise decision. We are building the layer that sits between intent and execution.
(Formerly Nike, Coca-Cola)
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Level 3, 102 Victoria St, Carlton VIC 3053 Australia
1 Denison St Level 16, North Sydney, NSW 2060, Australia
584 Castro Street, San Francisco, California 94114
