Industry
Financial Services
Research Duration
5 days
Types of research
Quantitative, Qualitative
The challenge
A prominent insurance company aimed to generate compelling communication themes to better connect with millennial audiences. The objective was to develop advertisements that resonate with this demographic and enhance engagement.
Proposed Solution
Socialtrait utilized its AI-powered platform to create and test various content themes tailored specifically for millennial preferences. By leveraging AI-generated millennial personas, the platform identified the most effective concepts for ad development, ensuring that the content aligned with the values and interests of the target audience.
Outcome
50% More Engagement
A caption recommended by the Socialtrait AI platform achieved nearly 50% more engagement with the millennial target audience compared to a caption created by a leading ad agency.12.5x Faster Concept Generation
The AI-driven approach significantly reduced the time required to generate effective ad concepts, making the process 12.5 times faster than traditional methods.80% Cost Savings in Insight Generation
By using AI personas and simulations, the insurance company realized substantial cost savings, reducing the expenses associated with market research by 80%.
Testimonial
"Currently, for us, it's a need-of-the-hour product, and it's certainly making an impact on our business."
Conclusion
Through the implementation of Socialtrait's AI-powered platform, the insurance company was able to efficiently develop ad concepts that resonated with their millennial audience. This not only boosted engagement but also demonstrated considerable efficiencies in both time and cost, showcasing the value of incorporating AI into marketing strategy development.
