Industry
Media & Publishing
Research Duration
5 days
Types of research
Quantitative, Qualitative
About the client
A leading global media outlet specializing in business and financial news sought to understand the strategic priorities of top CEOs from various industries worldwide. Their goal was to better serve their audience with relevant content and provide valuable market intelligence.
Client challenge
The challenge was to gather insights from CEOs on their "Top Strategies" and perspectives regarding key economic and business parameters, such as global economic growth, inflation, interest rates, company profitability, and geopolitical stability. Traditional market research methods often face difficulties in securing CEO participation due to their demanding schedules, leading to delays and limited feedback.
How Socialtrait helped. Our approach
Defining the target audience
Socialtrait precisely defined the demographic and psychographic characteristics of the target audience, which included CEOs from companies of varying global revenue scales. This segmentation ensured that insights covered a broad spectrum of business perspectives.
Creation of a virtual community
Using Socialtrait's advanced AI-powered platform, a virtual community of AI-based CEO personas was created. These personas were crafted using complex variables such as gender, country of residence, employer sector, IQ, and EQ to accurately replicate real-world CEO characteristics.
Conducting the survey
A tailored questionnaire focusing on strategic topics like sustainability, economic growth, and revenue projections was fed into the system. The AI-powered CEO personas provided detailed, well-articulated responses, offering deeper insights into their strategic thought processes.
Comprehensive reporting
Socialtrait delivered a comprehensive report within one week, providing in-depth analysis and insights. This was achieved approximately 10 times faster than traditional market research methods, which often take significantly longer.
Results
Rapid Insight Generation: The collaboration allowed the media outlet to gather detailed insights into the strategic priorities of CEOs globally within just one week.
Broader and Deeper Coverage: By leveraging AI-driven simulations, the media outlet obtained unbiased insights that reflected the viewpoints of difficult-to-reach global CEOs. This approach enabled the collection of richer, more comprehensive data compared to traditional survey methods.
Enhanced Market Intelligence: The insights covered key topics like global economic growth, inflation, profitability, and sustainability, providing the media outlet with valuable data to inform their content strategy and advisory services.
Faster Decision-Making: The accelerated research process enabled the media outlet to quickly adapt their content strategy based on real-time CEO insights, ensuring their publications remained relevant and insightful for their business audience.
Improved Strategic Planning: The findings supported the media outlet in advising their clients more effectively on emerging trends and strategic priorities, enhancing their role as a trusted source of market intelligence.
Conclusion
By utilising Socialtrait's AI-powered research platform, the media outlet was able to overcome the traditional challenges of market research, particularly the difficulty of engaging top executives. The AI-driven approach provided rapid, detailed, and actionable insights, helping the media outlet maintain its leadership in delivering critical business and financial news to a global audience.
