Industry
Advertising
Research Duration
5 days
Types of research
Quantitative, Qualitative
About the client
A leading advertising company specializing in innovative and interactive digital campaigns. The company was gearing up to participate as a sponsor at a major tech conference in Europe. To make a strong impact, they planned to use unconventional colors and messaging in their marketing materials, which aimed to attract tech-savvy professionals and decision-makers.
Client challenge
The client wanted to ensure that their marketing materials resonated well with their target audience before the conference. Since they were using unconventional designs and messaging, it was crucial to verify that these elements would capture attention effectively and align with the audience's expectations.
How Socialtrait helped. Our approach
Defined the Target Audience:
Socialtrait identified the key demographics and psychographics of the target audience expected at the conference, including tech professionals, innovators, and early adopters.Created a Virtual Community:
Using Socialtrait's advanced AI platform, a virtual community was crafted to mirror the characteristics of the target audience. This allowed for a realistic simulation of audience reactions to the campaign materials.Uploaded Marketing Assets:
All marketing assets, including banners and promotional materials, were uploaded in PNG format to the Socialtrait platform for analysis.Gathered Insights and Feedback:
Over a five-day period, Socialtrait facilitated feedback from 500 participants within the AI community. Out of these, 64 participants indicated that the banners lacked information, had insufficient context, and appeared too generic.
Socialtrait also posed a specific question to AI participants: "What improvements would make you more interested in the product?"
The feedback provided actionable suggestions, such as including clearer messaging and more contextual information to enhance audience engagement.
Results
Faster Time to Insight:
The entire research process, including setup and feedback collection, was completed in just 5 days, which is significantly faster than traditional methods.
High-Quality Feedback:
The client received detailed and actionable insights from 500 virtual community participants, providing clear guidance on how to optimize marketing materials.Targeted Adjustments:
The client was able to quickly adapt their banners and messaging based on specific feedback, resulting in more relevant and engaging content for the conference audience.Actionable Recommendations:
Based on the detailed responses from the virtual community, the client refined the messaging and design elements of their marketing materials, adding more targeted information and enhancing overall appeal.
Increased Engagement Potential:
By incorporating participant suggestions, the client enhanced the banners to better align with the audience's expectations, thereby increasing the likelihood of capturing attention and generating interest during the tech conference.
Conclusion
Socialtrait’s AI-powered research platform provided the client with rapid, reliable, and in-depth insights into consumer reactions to their advertising materials. By gathering feedback from a targeted virtual community, Socialtrait helped the client identify and implement key improvements, ensuring their marketing strategy was effective and aligned with the preferences of their target audience. The enhanced materials were better positioned to capture attention and interest at a high-profile industry event.
