Industry
Cosmetics
Research Duration
1 days
Types of research
Qualitative
Background
To understand how Huda Beauty’s Grunge Palette post on Instagram influences consumer engagement, Socialtrait conducted AI-driven research using a virtual focus group of beauty enthusiasts in the USA.
Research objective
To evaluate the effectiveness of social media content in engaging beauty buyers and identify actionable insights for marketing teams.
Our approach
Defined the target audience:
Socialtrait identified beauty enthusiasts in the USA, aged 18 to 65, who actively engage with trends, influencers, and brands.Created a virtual community:
Using Socialtrait's advanced AI platform, we built a community that mirrored the target audience's characteristics, allowing realistic simulation of user behavior and preferences.Uploaded social media content:
Huda Beauty’s Grunge Palette Instagram post was uploaded to the platform for evaluation.Gathered insights and feedback:
The AI-driven personas provided detailed responses on what they liked, what they found skeptical, and how the post could be improved.
Results and Key Insights
Authenticity matters
Participants disliked overly polished content, preferring raw, real-life product demonstrations.
Skepticism toward product claims
The audience was curious but skeptical about pH-adjusting products, seeking authentic reviews before purchasing.
Inclusivity drives engagement
Swatches shown on diverse skin tones resonated strongly, making the product feel accessible to a wider audience.
Why It Matters for Marketers
By leveraging Socialtrait’s AI-driven insights, marketers can refine content strategies, validate product claims, and foster deeper engagement with their audience. The findings offer actionable steps for creating more impactful social media campaigns, particularly in the competitive beauty industry.
Conclusion
Socialtrait’s AI-driven research provided immediate insights that helped uncover authentic consumer reactions. This research methodology enables marketing teams to forecast content performance, validate creative concepts, and adjust their social strategies with precision. By embracing these insights, brands like Huda Beauty can create more meaningful and engaging connections with their audience, ensuring campaigns that truly resonate.
